Superior moisturization for curls that pop

Not all curls are the same, so why treat them that way? Discover the beauty of Curl Rhythm.

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The Curl Collection

Curl Rhythm is designed to serve a community of women connected by the texture of their hair. Curls, coils, and waves come in all shapes and sizes, and they all need moisture, strength, and definition to look healthy and beautiful. We use a luxurious combination of butters, oils, and clean ingredients that combine science and nature in an affordable way. Formulated with our Curl Rhythm moisturizing complex of Baobab Oil, Shea Butter, and Coconut. This shampoo will moisturize, hydrate, cleanse, soften, and detangle.

Simply Superior Moisture

Curl Rhythm was designed with a quenching complex of Baobab Oil, Shea Butter, and Coconut. Through this combination of clean, luxurious ingredients, Curl Rhythm’s cleansers, deep conditioners and stylers are effective when used alone, but bring exceptional moisturization, strength and definition when used in combination. To ensure Curl Rhythm delivers the results needed, we’ve tested the line against the leading textured hair brands. The results speak for themselves, and so will your hair.

9 out of 10 choose Curl Rhythm

In a blind test between Curl Rhythm and leading brands, women chose Curl Rhythm over Shea Moisture and Maui Moisture. Curl Rhythm left their curls popping and more moisturized than before.

moisturize, soften, detangle and smells amazing

The Science of Curls


By fully hydrating hair, and locking in that moisture, hair is softer, detangled and more manageable.


Healthy hair is strong and shiny, its less prone to breakage, fall out, or flyaways. Strong, fortified textured hair is beautifully protected.


The combination of butters, oils, and nutrients, more definition and beautiful curl pattern without the frizz.

The Magic of Baobab

The Magic of Baobab

There’s a reason why this superhero ingredient is featured in all five of our products. Packed full of fatty acids and vital vitamins, including all three omegas (omega 3, 6, and 9), this wonder oil absorbs quickly into the hair to nourish, moisturize and soften your curls. It penetrates deep into the hair follicles, promoting hair growth with its collagen-producing properties and strengthening the skin that holds your roots to prevent hair loss. It also contains linoleic acid to keep moisture on lock – just what you need for curls that are prone to dryness.

Reviews Speak for Themselves

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